Презентация на тему "Корпорация McDonald's"
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McDonald's is an American catering corporation, the world's largest fast food restaurant chain, operating under the franchise system. The corporation is one of the largest companies in the United States.
The company was founded in 1940 by brothers Dick and Mac McDonald's (the first restaurant opened in San Bernardino, California), in 1948 for the first time in the world formulated the principles of the concept of "fast food".
The main goal of McDonald's in general and of each of its employees in particular is to 100% satisfy the wishes of every visitor of any fast service restaurant. It is very important for the company that the visit and the time spent for the visitor become a memorable and vivid impression. To achieve this goal, the main standard has been developed - Quality, Culture, Cleanliness, Accessibility.
The first MacDonald's principle that was taken as the basis is quality. The quality is not just food. But everything that has to do with the restaurant. The food is always delicious and fresh. There is a myth that eating in McDonalds is very harmful, but this has nothing to do with the quality of the products offered. The McDonald's kitchen is open to all visitors.
The quality of food preparation is closely monitored by the chief managers of the restaurant
There is a rule in McDonald's that a visitor is always right. Absolutely any member of the brigade will politely answer all questions, demands and requests of the visitor. If the question of the visitor is not within the competence of a member of the team, then he will definitely call for the help of a senior manager or director, who will certainly try to solve the question of the visitor in his favor.
At the same time, all the work on servicing the visitor should be done in a certain short time, quickly, accurately and friendly, leaving only positive impressions for the client.
Cleanliness - the key to the success of the company is the perfect cleanliness of all restaurant premises, from the surrounding area to the rest room for employees.
Accessibility is a relatively inexpensive cost of food in the restaurant, a bright and memorable impression, as well as a fun atmosphere and a good mood from visiting it. McDonald's will never increase availability by reducing the quality of the ingredients from which sandwiches are prepared for visitors.
Сorrect motivation of the staff
It is impossible, I believe, to forget about another important principle, which is a consequence of strategic activities - this is the correct motivation of the staff. A fundamental aspect of McDonald's workforce management philosophy is to instill in employees a sense of pride in doing well and recognizing their achievements.
The firm has developed procedures for evaluating and rewarding team members. The company's discipline policy is based on training and correction rather than punishment. Workers receive instructions on how to perform tasks that they do not do as they should.
I described the most important and basic principles of this corporation, but this is far from all. It is also impossible not to mention competently built relations with suppliers, successful advertising, focus on children, availability of delivery, the use of recycled paper for the production of their packages and even cooperation with charitable foundations.
In conclusion, I can say that McDonald's, more than any other fast food franchise, changed the way we eat, changed the way we spend our money on food, and revolutionized the restaurant business - not because they figured out how to cook the best hamburger, but because they created the perfect business system!